Your customers and prospects forgot about you.
It’s because you aren’t showing up in the place they check every single day — their inbox.
Ok, so why newsletters?
Newsletters are more than just a way to share updates—they are a powerful tool for building and nurturing relationships with your audience.
Consider these stats:
81% of small businesses use email as their primary acquisition channel (Emarsys).
99% of email users check their email inboxes every single day (OptinMonster).
3600%+ is the average ROI small businesses get from every dollar invested into email marketing (Beehiiv).
A consistent and engaging newsletter can drive meaningful interactions, boost brand loyalty, and convert prospects into loyal customers.
But, what about…….
Social Media
Social media is great. We’ll use it as part of your distribution strategy.
But, the problem is that the social media platforms own your audience.
The algorithms control visibility and can change on a whim.
With an email list, you own that relationship and not even Mark Zuckerberg can take it away from you.
Video
Another favorite of ours, but the same problem exists.
YouTube, TikTok, and Instagram are great for discovery and awareness, but at best, you may be able to reach 2-3% of your subscribers on those platforms at any given time.
Newsletters land directly in your subscribers' inboxes, ensuring your message reach them consistently.
1-1 Touches
While 1-on-1 touches are personal, they're not practical.
Plus, you can still tailor newsletters to specific audience groups, combining personalization with wide reach.
This makes newsletters a more effective and efficient way to connect with your audience.
Let us help
Creating a great email newsletter involves many steps, but we make it simple.
At We Build Newsletters, we follow a 6-step process to help you get more subscribers, drive leads, and grow your business.
First, we help you plan and understand your audience.
Then, we create engaging content and share it across various platforms.
We track the results to keep improving your marketing.
Our process ensures your newsletters are effective and easy to manage.
Check out the numbers
Email Marketing
Consumer Preference
Growth in Email Users
Customer Acquisition:
Our Process
FAQs
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Your newsletter should include a mix of valuable content such as industry news, tips and advice, product updates, and exclusive offers. The goal is to educate, inform, and entertain your audience.
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Yes, you can import your existing contacts into our email marketing platform. We can also help you clean and segment your list for optimal engagement.
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Our team can help you create a content strategy and generate engaging content that resonates with your audience. We specialize in creating compelling newsletters that keep your subscribers engaged.
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You can grow your email list by offering incentives for sign-ups, such as free resources, discounts, or exclusive content. Additionally, promoting your newsletter on social media and your website can help attract new subscribers.
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Key metrics to track include open rates, click-through rates, conversion rates, and unsubscribe rates. These metrics will help you understand how your audience is engaging with your content.
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The frequency depends on your audience and content strategy. Typically, a monthly or bi-weekly newsletter is effective for maintaining engagement without overwhelming your subscribers.
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Our We Build Newsletters service starts at $1799 per month. This includes content creation, design, distribution, and performance tracking.
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We have used this methodology for dozens of small (and large) businesses with great results
Here are a few case studies:
Robert A., Senior Associate Corporate Finance at New York Life Insurance Company
“I leverage Reade’s knowledge and understanding of the industry to enhance the accuracy of my company’s planning and forecasting assumptions.”
Shawn R., Signature Insurance Group